Reputation is the most valuable and frail attribute of an institution or organisation, and affecting it means affecting the company’s credibility and ability to attain its operational and business objectives. Therefore, significant resources and energies corroborate in building and maintaining this attribute at a positive rate.
A positive reputation cannot be bought or gained through occasional PR expenses. It takes time, care, responsibility and great efforts to attain. Building reputation is a long-term process, where we support organisations and institutions in minimising threats on their reputation efforts and maximizing opportunities that may increase their public impact.
Ars Advertising develops, plans and implements reputation management programs consisting in:
Research and preparing stage
An organisation which has properly identified risks and threats on its reputation is at its best ability to face them. Such menaces reside in defective management, financial and operational context, governmental interventions, impact on the environment, legal actions and geopolitical factors. Ars Advertising supports its clients in identifying these risks and threats and in developing proper plans and programs to eliminate, minimise or manage them.
Proactive measures – initiatives for promoting reputation
For reputation and image reinforcement, organizations must go through a series of specific stages, according to a well-established plan designed before any potential risk arise. Our role at this stage is to support our clients in defining and conveying their principles, values and ethics to their main target public. We also offer our support in developing and adopting new policies in protecting and preserving the environment, personal safety in work, investor and shareholder rights, joining social and political interest groups.
Reaction plans
We elaborate crisis management plans meant to protect clients’ reputation in case of accidents or casual events that might affect it. We design specific responses for each risk range and for each type of exposure we identify. All designed plans are carefully tested and permanently analyzed and updated. They are permanently coordinated with laws and regulations, since the nature of our relationship with the institutions we work with implies a deep understanding and thorough adaptation to lawful constraints.
Our team is 24/7 at the disposal of our clients, offering its support in reacting to incidents that potentially affect their reputation. With due respect to confidentiality, we only mention that Ars Advertising has managed throughout the years a large number of crisis situations involving environmental or work-related accidents, discrimination and conflicts at work, and corruption accusations.